Lifetime Digital, the ultimate digital source for women’s entertainment, escape and play, announced today the re-launch of MothersClick.com and the debut of LifetimeMoms.com, two major initiatives to strengthen Lifetime Networks’ bond with mothers by creating communities to connect with others like them.

The all-new MothersClick.com, the first digital acquisition by LifetimeNetworks, features a dynamic conversation engine that empowers women to easily find discussion topics by keywords and to engage with other moms across thousands of subjects.

Unlike traditional community sites geared toward moms, MothersClick.com celebrates the diversity of experiences and interests of each mother by fostering conversations across all verticals and not limiting them to closed groups.  Mothers simply type in words or key phrases of interest and are immediately shown all conversations on that topic, filtered into content types including questions, reviews, polls,photos and classifieds.

LifetimeMoms.com unites 13 top mom bloggers under one umbrella to inspire honest, real and thought-provoking dialogue by moms for moms.  These Lifetime Moms provide original content across a variety of categories, including Parenting, Beauty & Style, Fit & Healthy, Food, Steals and Deals,forming the foundation of a growing vertical ad network.  More than 50 mom blogger sites currently participate, with plans to grow to more than 200 in 2010.

“Lifetime has celebrated, entertained and supported women for years, and we are excited to announce two great new initiatives to deepen our relationship with mothers, said Andrea Wong, President and CEO of Lifetime Networks.  “MothersClick.com and LifetimeMoms.com herald a deep commitment to fostering conversations and building real communities  not marketing slogans for mothers.

“We spent a lot of time designing a community that would enable moms to express their diverse personalities and share their wealth of experiences easily, said Andra Davidson, mother of two and Co-Founder of MothersClick.  “This conversation engine truly empowers women to interact with each other across thousands of topics and makes it easy for moms to freely discuss all the things they care about most, and network through similar interests, locally as well as globally. At MothersClick.com, members can ask or answer questions and get immediate feedback from other moms, share experiences and feelings, or join one of the many public or private groups around topics such as kids, coupons, celebrity gossip, health, marriage, child care and hundreds more.  Moms can also find and connect with local clubs or mothers groups in their own communities.

The featured Lifetime Moms and their respective categories are as follows:

Stephanie Elie  Digital (http://www.bizziemommy.com)

Lori Falcon  Food (http://mywoodenspoon.com)

Beth Feldman  Just for Fun (http://www.rolemommy.com)

Alyssa Francis  Steals & Deals (http://kingdomfirstmom.com)

Tara Kuczykowski  Steals & Deals (http://www.dealseekingmom.com)

Erika Lehmann  Beauty & Style (http://www.chicshopperchick.com)

Lindsay Reed Maines  Just for Fun (http://rockandrollmama.com)

Audrey McClelland  Beauty & Style (http://www.momgenerations.com)

Colleen Padilla  Product Reviews (http://www.classymommy.com)

Katja Presnal  Home (http://www.skimbacohome.com)

Arianne Segerman  Fit & Healthy (http://www.tothinkistocreate.com)

Nichole Smith  Parenting (http://www.theguiltyparent.com)

Christine Young  Parenting (http://www.fromdatestodiapers.com)